A traders who "shorts" borrows shares (stocks) or currencies (forex) or any other financial instrument from their broker and sells them to another buyer. Proceeds from the sale go into the shorter's account.
Here's an example using a Tickle Me Elmos.
You believe Tickle Me Elmos are just a fad and believe its overpriced. Other people disagree. You think "Fine then, I will make money off you."
So you head over to Wal-Mart and ask the store manager if you could BORROW 100 Tickle Me Elmos. He idiotically agrees
You then drive over to your friend's house and say "Look! I have a 100 Tickle Me Elmos! I'll SELL them to you for $100 each."
Your friend says "Yes! 100 Elmos x $100 = $10,000. Here's $10 grand sucker. These Elmos will be worth twice that next week. Wait and see."
The very next week, Kick Me Elmos comes out and are an instant blockbuster! Nobody cares for Tickle Me Elmos anymore. Everybody loves Kick Me Elmos. Your friend is now stuck 100 Tickle Me Elmos that nobody wants and its fast becoming worthless.
You visit your friend again and he's in tears, "Nobody is buying. Even when I offer half price at $50."
You belch an evil laugh, "You dumb dumb sucker. But because you're my friend, I will BUY back all 100 Tickles Me Elmos for $10 each."
You pay him $1,000 and load up the Elmos in your phat ride.
You drive over to Wal-Mart, find the manager, and RETURN the Tickle Me Elmos.
You whip out your wallet and count yo cash.
You come out with a profit of $9,000. Bling bling! Time to buy mo' ice!
Your friend gave you $10,000 when you originally sold him the Elmos. You gave him $1,000 when you bought back the Elmos.
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