Fifa…mostly and the local federation. They (Fifa) could easily allocate more money to the Federation, and in turn to youth development and coaching and facilities. The local government could do the same if they wanted.
I heard a stat during the televising of a game that Thailand actually started its women’s national team 10 years BEFORE the US, so 1975 versus 1985. Let that sink in for a minute. Thailand is considered (at least by what Wikipedia says) as the most successful team in South East Asia.
The player pool is obviously smaller for most countries compared to the US, and then the player development track helps considerably in the US, with a thriving youth development, recreational and college-based system, leading up into the pros.