They most likely have tested other prices and found it to be the most efficient. Also, people see a big difference in buying somthing for $97 vs $101. Its all snakeoil marketing.
A lot of internet marketers use 80 (exaggeration :p) different adds to sell the same schlock.
They change the sites, names, and looks, but once you sign up for one thing, you get adds for 80, because since youâve given your email address to one, all the sister sites can then send you crap too.
yeah, I get all that fx spam mail too. I read somewhere once that people are more likely to buy for $97 than even a slightly higher price. Something psychological.
Hereâs something on the .99 cent pricing and Iâll bet the $97 goes along the same lines of reasoning. Because it feels like itâs less than 100 so you feel like you are getting a bargain. Why do stores charge .99 cents? | Ask MetaFilter
When I just was starting to interest trading, I was so stupid to let to a few websites to know my e-mail. Iâve got SO MANY SPAM from tonne of them:mad:
Hate spam.
But the greatest - it works!!
People buy the products they offers in spammy messages :eek:
Wise words. Thanks for the link TalonD, this is something that I have always wondered too.
AutoPilot - absolutely right, begin a sentence with âFree Sexâ then follow it up with mundane stuff and you have already caught all the attention in the world.
Thereâs no magic in 47 - the magic is actually in the 7.
In my experience on the internet, the overwhelming majority of products are sold in prices ending in 7. Iâve seen things for $1997, 497, 197, 97, and every possible number to, and including, $7. The $7 represents a product that really isnât worth very much, and could be given away - but people donât associate value with anything given for free.
As noted before, marketing studies have probably shown people to look cynically at prices ending in 9, perhaps even numbers like 8 spook people or something, and they found 7 to be just the correct digit to use to complete the price. I expect that research has determined 7 to be the Goldilocks of final digits of prices.
yeah, isnât it weird how they all have these 1 page sites that are sooooooooooooooooo looooooooooong⌠and they never mention the price until 2 lines from the end