For all forex brokerages, it’s a well-known fact that a trader’s room can either make or break your business. A trader’s room is the backbone of your brokerage’s success and is something your traders use daily. Therefore, it should present the same level of professionalism, reliability, and service that your company strives to offer. Since a trader’s room is one of the vital entities your customers would interact with, it needs to be perfect yet easy to access.
Online wallet
Every registered trader should be provided with an online wallet that acts as a bridge between funds and transactions. An online wallet is quite helpful in managing various transactions efficiently like transactions made from trading platforms to online wallets and vice-versa, transactions between different online wallets, etc.
●Trader onboarding
Despite impressing your traders, there are chances you might lose them because of the tiresome trader onboarding process. Just a couple of small errors and you might shatter whatever trust they had in you at the beginning. To avoid this loss, you must ensure that the onboarding process is smooth and error-free. Also, the faster the onboarding and KYC process, the sooner your traders will begin trading.
● User interface
As stated before, the trader’s room is where all your traders will be spending most of their time. So, it’s important to make the platform simple and easy to access. An overly complicated one will just drive away all your customers sooner or later. Besides this, the look and feel of your trader’s room play a major role too. It affects one’s mood and engagement and so, it should be aesthetically pleasing, thus, adding massive value to user experience and interest.
● Payment gateway
A payment gateway plays a crucial role as it involves all monetary transactions. So, maintaining a 100% safe and secure transaction environment for your traders is a must. It should also encompass a variety of transaction options like Debit Card, Credit Card, Online Banking, etc so that traders can choose any option without fearing about data loss and security breach.
●Access to change traders’ profile
Unable to update personal information can easily infuriate your traders and might worsen your long-lasting relations with them. Your traders should be able to change their personal details like phone number, email, address, etc easily by submitting relevant ID documents.
● Multilingual
Since forex trading is a global market that embodies players from all over the world, offering your services in native languages is one of the best ways to make your global clientele feel comfortable. Although it’s impossible to cater to all languages, covering at least the major ones can ensure a much larger audience.
● Security
Since a trader’s room is a cloud-based platform, it’s prone to security threats. Therefore, including a sturdy system will ensure the protection of your traders’ data and monetary transactions. This can be another way of increasing your clientele successfully.
●Customer support
Your traders might face some issues that would need immediate solutions to help them continue trading. Therefore, the customer support team should be capable of resolving issues at the earliest, or else you’ll have to deal with irritated traders who might later get disloyal to your brand.