Hope I’m in the right place to ask my question, because I’m currently interested in different email marketing techniques and would like to hear opinion of some experts.
Well, I faced the following situation: recently I developed my new E-commerce project related to the trading topics and cryptocurrency, and started the promotional strategy based on Facebook Ads, guest posting and some sponsored links. I obtained some success with my referral traffic, but I missed some time with my email campaigns and newsletters for my subscribers.
Now I would like to make a few interesting emails related to the holiday discounts for my clients and to improve the personalization of my email content, but I don’t have any experience in email marketing and how to do it correctly. I found a lot of interesting blog posts on this topic and want to follow their tips:
But maybe someone could give me practical advices based on your personal experience: what type of emails are more effective / what marketing automation system to use / how to improve your email personalization etc. ?
Thank you for your recommendations