It means they have already got rid of 60% and are still distributing as fast as they can - without flooding the market and “Killng the goose that lays the golden egg” ! - Probably means that they are already way in profit on their total investment against already received profit and now they are just trying to dispose of their remnants to gullible retail !
Tulip bulb anyone ? I’m only asking two terraced houses !
[Edit - You call it “Distribution of wealth” - I call it “Redistribution of wealth” ]