We all do shopping. We buy products we need and we buy for fun even if we get along just fine without it. Since in the 21st capitalist consumer-oriented society shopping is an inseparable part of our lives, there are measures you can take to help you shop more wisely and spend less money:
1) Always buy clothes at the end of the season. For example, buy summer clothes just before winter arrives. Buying clothes that way may save you up to 40%!
2) Never buy anything at the first shop you come across. Carry out a thorough research to find out whether there are similar products which are cheaper.
3) Do not be ashamed to bargain. You would be surprised to find out that shop owners are willing to offer significant discounts to persistent customers who are unwilling to pay the product's initial price.
4) Most importantly, do your best to avoid buying things you do not really need. When I go to the supermarket, I use a shopping list and I stick to it 100%.
In sum, saving money is up to us. Being a wise consumer is the key to leading a proper life from the economic point of view.