Couldn’t agree more! Just make sure that there is a tangible product behind the ICO - if you have time, and are planning a large investment, take time in researching the project.
People overlook this so much but READ THE WHITE PAPER - take time to really get the project. Join them in their Telegram channel, ask them questions. This is the best way to find out whether a project is promising and get an idea of whether the company might succeed. What’s equally important, is making sure their business plan is thought-out and they have the human resource to enact their ideas.
If you are worried about scams, you can even check employees’ LinkedIn to confirm they are really working there. Find out their background and see if it fits the company profile.Try and see if they are registered somewhere if you can search public trade registers.
Disclaimer: I work for a small company running a token sale! This is also why I know how many scams there are still out there, we get emails on a daily basis from fake companies who want us to be “partners” or want to write press releases etc. for outrageous fees. Nonetheless, there are truly amazing companies and projects who are working veyr hard to make their projects a reality, and are worth investing in!