Just a quick word on this
i think it's important to understand that
Calculations are indeed important
but, we ARE NOT Calculating profit
When we do these calculations THEY ARE PROJECTIONS and should be treated as such
hence concurring with this statement
so. the projections will include a risk component in the calcuation and an assessment of risk.
based on that, there will be a projection of profit
and it will be understood that IF things go according to plan the profit will be realized
Now. you might still say
"Ok, martin, but that's why i said this"..
and i understand
but, I STILL HOLD FIRM that Projections are important, without them you are lost in the water and have no direction.