I entered a buy order expecting it to go long.
Currently down 100 pips from entry.
Hi, you have a stop loss in place right? In which case, it doesnt matter it has moved against you. You took the trade for a reason and that reason is still relevant? If so, stick with your strategy.
If you have done neither of the above and you dont have a plan/ strategy then you should close your position and go back to analysis and back testing.
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Yep - it’s a very common expectation - buy low, sell high etc.
Our brain is tuned to this logic - it needs little explanation so when we see price fall even without looking at the ma’s then we look for the rise, in this case divergence.
Trading reversals requires some experience -it also requires quick exits either with profit or not. I suspect that this trade was above water a little and for a shot time …then it is now under by even more than the 100 pips mentioned.
They call it ‘dumb money’ which is not a reflection of yourself, it’s just the way the market is.
To trade ‘reversals’ instead think about the 3 most recent highs and maybe a sell around there.
Edit: often these reversals actually do happen and in Eur/Chf case there is a reasonable chance that it will - but a smart trader will wait for that to happen.
Thank you, and yes I have a strategy. I will stick to it. 
Thats why price goes down,because of all traders like you who dont use stop loss and still buy this chart 
It will continue down trend till you all close your positions,and when you will accept the idea that this is down trend and you will open sell trade,then of course market will reverse,and will go up 
I used a stop loss for the trade.