Dunno @purtle - Everything I ever learned was a competition.
Reading, writing 'Rithmetic at school - tested every once in a while and reported home - “Reading Age” 6.4 etc. “O’levels” Graded 1 - 6 in competition with twice yearly examinations and copious tests in between. “A’Levels” - Degree, Disertations - all competitive and reported as “19th place” etc. or “Distinction” etc.
We knew at Professional qualification - that only a certain percentage was allowed to pass each year, so that was competitive.
I learned to fish as a kid and by early teens was entering “Junior and Juvenile” fishing matches. I was lucky enough to live in the same county as the “World Champion” and used to go and sit and watch the Maestro in action when the “Adult matches” were on. He was quite helpful to us kids and explained what he was doing and why - If he felt like it ! Then for the following month or so you’d go and practice the little snippets you’d learned - How to put a caster on a size 18 spade end hook so the fish could not tell, for example.
Growing vegetables on the allotment - meant going to the village show to see how you were doing and eventually entering your own in competition against the “best” there.
I well remember one time, I had the biggest shallots in show by a mile - but only got 3rd because they had flat spots on them which the others didn’t.
The winner came up to me and we did a deal - I gave him my shallots for him to breed on the following year and he told me how to lose the flat spots.
Without competition such as this - we would neither of us have progressed.
So if every other enterprise benefits from competition - why not “trading” ?
[It could be noted as well that when you take a “test” in BP School, you get a result x% and "78% of others who took this test, scored better than you …!" ]