All reason, economic forecasts by people who hold a phd in economics, all facts- say that the EU membership is good for the UK, economical wise, society wise, “hard-power” wise, “soft-power” wise, political wise and even cultural wise.
Still the 2016 referendum ended the way it ended.
Is it because people stopped believing the professionals and started to listen to populist politicians? Or is it because nostalgia and emotions override hard facts and the present truth?
In todays personal behaviour, is it smart to denny what your doctor (scientist in economics, sociology, politics, diplomaty) says about your future health and instead go seek advice with your local plumber (politician, journalist, populist)?