What do you expect them to say - “Well, yes, our competitor that is aiming to disrupt the niche is better.” ?
Anyway, them being similarly priced is not a good thing. If a new emerging tech can achieve the same pricing as a big player on the market - that’s not a good sign for the big guys.
What is even more interesting (to me) is what they do not mention - the execution speed. If the transfer is faster but priced the same as what a regular money transfer would provide - which one would you choose?
Also, xRapid being a new tech I would only expect it to grow and evolve. After all they have just started and this means that they will improve and upgrade -> companies like WU will have to do their best to stay competitive.
And this is a good thing for the regular Joe. The open market competition will drive everyone in that market niche to upgrade and evolve in order to stay competitive and keep their marketshare. We will all benefit from it. More competition = more benefits for the users/customers of said market. It’s the theory of evolution in play = evolve, adapt, overcome or you will be pushed out and die.